Choosing the right SMS gateway in Ghana or across Africa can make or break your communication strategy. In this post, we compare three major players — Sendexa, Hubtel, and Arkesel — in terms of reliability, latency, pricing, and developer experience.
Why This Matters in 2025
African businesses depend on fast and dependable SMS delivery for OTPs, alerts, and customer communication. Delays or message failures can result in lost users or missed revenue. That’s why we put Sendexa to the test — alongside local competitors — using real message delivery benchmarks.
Speed Test Results: Local Infrastructure Wins
We conducted a 30-day test sending 10,000 messages each through Sendexa, Hubtel, and Arkesel. The results were clear:
| Provider | Average Delivery Time | Success Rate |
|---|---|---|
| Sendexa | 200-400ms | 99.97% |
| Hubtel | 500-700ms | 99.85% |
| Arkesel | 600-800ms | 99.80% |
Sendexa consistently outperformed both competitors in speed and reliability.
Latency: Why Local Matters
Sendexa is directly integrated with telecom providers like MTN, AirtelTigo, and Telecel. Unlike Twilio, which routes traffic internationally, Sendexa’s localized routes cut latency dramatically.
- Sendexa: 200-400ms average delivery time in Ghana
- Hubtel: 500-700ms under typical load
- Twilio: 800-1200ms (due to international routing)
- Zero 'grey routing' thanks to dedicated SMPP connections
Uptime & Reliability
In a 30-day test, Sendexa maintained 99.97% uptime, beating industry averages. Our architecture is built for high throughput, redundancy, and real-time failover in key African regions.
Transparent Pricing Compared
Most SMS providers in Ghana charge setup fees or enforce minimum monthly commitments. Sendexa offers flexible pay-as-you-go pricing with no hidden fees:
| Provider | Price/SMS (GHS) | Minimum Spend |
|---|---|---|
| Sendexa | 0.028 | None |
| Hubtel | 0.033 | None |
| Arkesel | 0.031 | GHS 20 |
Built for African Developers
Sendexa offers localized documentation, sandbox environments, and SDKs in JavaScript, Python, PHP, and more. Whether you're integrating OTPs for a fintech or bulk alerts for a school, our APIs are designed to scale fast.
Conclusion: The Best SMS API for Ghana & Beyond
Whether you're a startup or an enterprise, Sendexa is the best SMS API platform built for African scale. With unmatched delivery speeds, clear pricing, and real local support, more businesses are making the switch every month.
Sendexa Engineering Team
CTO, Sendexa
