Acceptable Use Policy

1. Introduction

Sendexa provides programmable communication APIs and services to developers, businesses, and organizations worldwide. This Acceptable Use Policy ("AUP") describes the proper and improper uses of our Services. By using our Services, you agree to comply with this AUP.

This policy applies to all users of our Services, including free trial users, paying customers, and enterprise clients. We reserve the right to update this AUP at any time to reflect changes in the law, industry standards, or our business practices.

2. Prohibited Activities

The following activities are strictly prohibited when using our Services:

2.1 Spam & Unsolicited Communications

• Sending unsolicited bulk messages, whether commercial or non-commercial, without prior consent.
• Sending messages to recipients who have not explicitly opted in to receive communications from you.
• Using purchased, rented, or harvested email lists or phone number databases.
• Failing to provide clear opt-out mechanisms in your communications.
• Sending messages that do not comply with CAN-SPAM, GDPR, or other applicable anti-spam laws.

2.2 Fraud & Deception

• Impersonating any person or entity, or misrepresenting your identity or affiliation.
• Phishing, smishing, or any attempt to obtain sensitive information fraudulently.
• Creating deceptive caller ID or SMS sender ID information.
• Engaging in any form of financial fraud, including scams and pyramid schemes.
• Making false claims about your products, services, or capabilities.

2.3 Malicious Activity

• Distributing malware, viruses, ransomware, or any other harmful code.
• Attempting to disrupt, degrade, or deny service to other users.
• Gaining unauthorized access to our systems or networks.
• Scanning, probing, or testing vulnerabilities of our infrastructure without authorization.
• Launching DDoS attacks or similar disruptive activities.

2.4 Harassment & Abuse

• Sending threatening, abusive, or harassing messages to individuals or groups.
• Using our Services to intimidate, stalk, or bully others.
• Transmitting content that promotes hate speech, violence, or discrimination.
• Sharing intimate images without consent.

3. Restricted Industries

The following industries and use cases require prior approval or are prohibited outright due to regulatory and compliance requirements:

3.1 Prohibited Industries

• Adult entertainment, pornography, or sex-related services.
• Illegal gambling, betting, or casino operations.
• Counterfeit goods or intellectual property infringement.
• Drugs, pharmaceuticals, or substances without proper licenses.
• Weapons, firearms, or explosives distribution.
• Human trafficking or smuggling operations.
• Payday loans or predatory lending (without strict compliance).
• Cryptocurrency exchanges without proper licensing.

3.2 Restricted Industries (Require Review)

• Financial services and banking (requires compliance review).
• Healthcare and medical communications (HIPAA compliance).
• Political campaigns and advocacy (consent requirements).
• Debt collection (must comply with FDCPA and similar laws).
• Telemarketing (must follow Do Not Call registry rules).
• Educational institutions (student privacy concerns).

4. Content Standards

All content transmitted through our Services must comply with these standards:

4.1 Prohibited Content

• Content that is illegal, defamatory, or violates any applicable laws.
• Content that promotes violence, hatred, or discrimination.
• Content that infringes on intellectual property rights.
• Misleading, deceptive, or fraudulent content.
• Content that discloses sensitive personal information without consent.

4.2 Required Disclosures

• Clearly identify yourself or your organization in all communications.
• Provide clear opt-out and unsubscribe mechanisms when required.
• Include proper contact information for recipient inquiries.
• Comply with applicable commercial message disclosure requirements.

4.3 Consent & Opt-In Requirements

• Obtain explicit consent before sending messages.
• Maintain records of consent and opt-in.
• Honor opt-out requests promptly.
• Do not send messages to numbers or addresses that have previously opted out.

5. Security Requirements

You are responsible for maintaining the security of your account and any applications that integrate with our Services:

• Use strong, unique passwords and enable two-factor authentication where available.
• Never share your API keys or credentials with unauthorized parties.
• Rotate your API keys regularly and revoke compromised keys immediately.
• Use secure HTTPS connections for all API interactions.
• Implement proper authentication and authorization in your applications.
• Regularly audit your API usage for suspicious activity.
• Ensure your applications are free from security vulnerabilities.
• Notify us immediately of any security incident or breach affecting your account.

6. Legal Compliance

You must comply with all applicable laws and regulations when using our Services, including but not limited to:

6.1 International Laws

• CAN-SPAM Act (United States) - for commercial email communications.
• TCPA (United States) - for telemarketing and automated calling.
• GDPR (European Union) - for data protection and privacy.
• CASL (Canada) - for Canadian anti-spam legislation.
• Local telecommunications laws in countries where you operate.
• Data protection laws of the countries where you operate.

6.2 Carrier Policies

• Comply with all mobile carrier policies and guidelines.
• Adhere to CTIA guidelines for SMS and messaging services.
• Follow WhatsApp Business API policies and terms of service.
• Comply with email service provider policies.

6.3 Your Responsibility

• You are solely responsible for ensuring your use of our Services is compliant with all applicable laws.
• We are not responsible for your compliance with laws in the jurisdictions where you operate.
• You should consult with legal counsel to understand your obligations.

7. Monitoring & Enforcement

We actively monitor our Services for compliance with this AUP and applicable laws:

7.1 Monitoring Methods

• Automated systems to detect spam and abusive patterns.
• Manual review of suspicious accounts and activity reports.
• Analysis of message content, frequency, and delivery patterns.
• Monitoring of complaint and bounce rates.
• Review of opt-out and unsubscribe compliance metrics.

7.2 Enforcement Actions

• Warning notices for first-time minor violations.
• Temporary suspension for moderate violations.
• Permanent termination for severe or repeated violations.
• Legal action for violations that cause harm or infringe on rights.
• Cooperation with law enforcement for illegal activities.

8. Consequences of Violations

Violations of this AUP may result in the following consequences:

9. Reporting Violations

If you believe someone is violating this AUP, please report it to us immediately:

10. Updates to This Policy

• We may update this AUP from time to time.
• We will notify you of significant changes via email or platform notification.
• Continued use of our Services after changes constitutes acceptance of the updated policy.
• If you do not agree to the changes, you must stop using our Services.
• The "Last Updated" date at the top indicates when this policy was last revised.

We encourage you to review this AUP periodically to stay informed about our expectations for acceptable use.

11. Contact Us

If you have questions about this AUP or need to report a violation, please contact us: