Transparent USD pricing per delivered message across 64 destinations — Marketing, Utility, and Authentication (OTP) each priced separately, matching Meta's current per-message billing.
64
Priced destinations
3
Message categories
$0.0017
Auth from (USD)
$0.0780
Auth up to (USD)
Replying to a customer is free today. Starting October 1, 2026, Meta begins billing those replies (Service messages) at the same rate as Utility, after 1,000 free per month — see the FAQ below.
USD per delivered message, by category
Ghana
Nigeria
Kenya
South Africa
Egypt
United States
United Kingdom
India
Search by country. Rates are USD per delivered message.
India | International | $0.0142 | $0.0017 | $0.0017 |
Canada | International | $0.0300 | $0.0041 | $0.0041 |
United States | International | $0.0300 | $0.0041 | $0.0041 |
Egypt | North Africa | $0.0773 | $0.0043 | $0.0043 |
Algeria | North Africa | $0.0270 | $0.0048 | $0.0048 |
Angola | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Benin | West Africa | $0.0270 | $0.0048 | $0.0048 |
Botswana | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Burkina Faso | West Africa | $0.0270 | $0.0048 | $0.0048 |
Burundi | East Africa | $0.0270 | $0.0048 | $0.0048 |
Cameroon | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Cape Verde | West Africa | $0.0270 | $0.0048 | $0.0048 |
Central African Republic | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Chad | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Comoros | East Africa | $0.0270 | $0.0048 | $0.0048 |
Djibouti | East Africa | $0.0270 | $0.0048 | $0.0048 |
DR Congo | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Equatorial Guinea | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Eritrea | East Africa | $0.0270 | $0.0048 | $0.0048 |
Eswatini | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Ethiopia | East Africa | $0.0270 | $0.0048 | $0.0048 |
Gabon | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Gambia | West Africa | $0.0270 | $0.0048 | $0.0048 |
Ghana | West Africa | $0.0270 | $0.0048 | $0.0048 |
Guinea | West Africa | $0.0270 | $0.0048 | $0.0048 |
Guinea-Bissau | West Africa | $0.0270 | $0.0048 | $0.0048 |
Ivory Coast | West Africa | $0.0270 | $0.0048 | $0.0048 |
Kenya | East Africa | $0.0270 | $0.0048 | $0.0048 |
Lesotho | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Liberia | West Africa | $0.0270 | $0.0048 | $0.0048 |
Libya | North Africa | $0.0270 | $0.0048 | $0.0048 |
Madagascar | East Africa | $0.0270 | $0.0048 | $0.0048 |
Malawi | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Mali | West Africa | $0.0270 | $0.0048 | $0.0048 |
Mauritania | West Africa | $0.0270 | $0.0048 | $0.0048 |
Mauritius | East Africa | $0.0270 | $0.0048 | $0.0048 |
Morocco | North Africa | $0.0270 | $0.0048 | $0.0048 |
Mozambique | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Namibia | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Niger | West Africa | $0.0270 | $0.0048 | $0.0048 |
Republic of Congo | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Rwanda | East Africa | $0.0270 | $0.0048 | $0.0048 |
São Tomé and PrÃncipe | Central Africa | $0.0270 | $0.0048 | $0.0048 |
Senegal | West Africa | $0.0270 | $0.0048 | $0.0048 |
Seychelles | East Africa | $0.0270 | $0.0048 | $0.0048 |
Sierra Leone | West Africa | $0.0270 | $0.0048 | $0.0048 |
Somalia | East Africa | $0.0270 | $0.0048 | $0.0048 |
South Sudan | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Sudan | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Tanzania | East Africa | $0.0270 | $0.0048 | $0.0048 |
Togo | West Africa | $0.0270 | $0.0048 | $0.0048 |
Tunisia | North Africa | $0.0270 | $0.0048 | $0.0048 |
Uganda | East Africa | $0.0270 | $0.0048 | $0.0048 |
Zambia | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Zimbabwe | Southern Africa | $0.0270 | $0.0048 | $0.0048 |
Nigeria | West Africa | $0.0619 | $0.0080 | $0.0080 |
South Africa | Southern Africa | $0.0455 | $0.0091 | $0.0091 |
Singapore | International | $0.0570 | $0.0180 | $0.0258 |
Saudi Arabia | Middle East | $0.0420 | $0.0138 | $0.0264 |
United Arab Emirates | Middle East | $0.0444 | $0.0162 | $0.0288 |
United Kingdom | International | $0.0708 | $0.0264 | $0.0430 |
Australia | International | $0.0948 | $0.0425 | $0.0516 |
France | International | $0.1380 | $0.0516 | $0.0744 |
Germany | International | $0.1500 | $0.0660 | $0.0780 |
India
International
Marketing
$0.0142
Utility
$0.0017
Auth
$0.0017
Canada
International
Marketing
$0.0300
Utility
$0.0041
Auth
$0.0041
United States
International
Marketing
$0.0300
Utility
$0.0041
Auth
$0.0041
Egypt
North Africa
Marketing
$0.0773
Utility
$0.0043
Auth
$0.0043
Algeria
North Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Angola
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Benin
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Botswana
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Burkina Faso
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Burundi
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Cameroon
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Cape Verde
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Central African Republic
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Chad
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Comoros
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Djibouti
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
DR Congo
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Equatorial Guinea
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Eritrea
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Eswatini
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Ethiopia
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Gabon
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Gambia
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Ghana
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Guinea
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Guinea-Bissau
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Ivory Coast
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Kenya
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Lesotho
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Liberia
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Libya
North Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Madagascar
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Malawi
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Mali
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Mauritania
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Mauritius
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Morocco
North Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Mozambique
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Namibia
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Niger
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Republic of Congo
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Rwanda
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
São Tomé and PrÃncipe
Central Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Senegal
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Seychelles
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Sierra Leone
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Somalia
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
South Sudan
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Sudan
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Tanzania
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Togo
West Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Tunisia
North Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Uganda
East Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Zambia
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Zimbabwe
Southern Africa
Marketing
$0.0270
Utility
$0.0048
Auth
$0.0048
Nigeria
West Africa
Marketing
$0.0619
Utility
$0.0080
Auth
$0.0080
South Africa
Southern Africa
Marketing
$0.0455
Utility
$0.0091
Auth
$0.0091
Singapore
International
Marketing
$0.0570
Utility
$0.0180
Auth
$0.0258
Saudi Arabia
Middle East
Marketing
$0.0420
Utility
$0.0138
Auth
$0.0264
United Arab Emirates
Middle East
Marketing
$0.0444
Utility
$0.0162
Auth
$0.0288
United Kingdom
International
Marketing
$0.0708
Utility
$0.0264
Auth
$0.0430
Australia
International
Marketing
$0.0948
Utility
$0.0425
Auth
$0.0516
France
International
Marketing
$0.1380
Utility
$0.0516
Auth
$0.0744
Germany
International
Marketing
$0.1500
Utility
$0.0660
Auth
$0.0780
Showing 64 of 64 destinations. Rates are USD per delivered message and may change with Meta's own pricing. Contact sales for volume pricing.
You're charged when a template message is delivered, by category and destination country. Non-template messages inside a service window are free.
No connected WhatsApp Business Account? Sendexa automatically routes through our own shared number so sends still go out, billed to your account at the same rates.
Authentication-category pricing above is exactly what powers WhatsApp delivery on the Verify API — see the Verify pricing for the full per-channel breakdown.
Meta (WhatsApp's parent) switched the whole platform from 24-hour-conversation billing to per-message billing on July 1, 2025. You're charged per delivered template message, not per conversation window.
Marketing covers promotions and offers. Utility covers transactional messages like order confirmations and alerts. Authentication covers OTPs and login codes — that's what powers Sendexa's Verify API on WhatsApp. Each has its own rate per country.
Yes, today — a Service message (your reply to an incoming customer message) is free. That changes on October 1, 2026, when Meta starts billing Service messages at the same rate as Utility, after a 1,000-free-per-month allowance.
No — if you don't have one connected, Sendexa automatically falls back to our own shared WhatsApp number so your messages still send, billed to your account at these same rates.
Start with a free trial, or get a custom rate card for high volume and multi-country traffic.