Transparent USD pricing per delivered message across 64 destinations — Marketing, Utility, and Authentication (OTP) each priced separately, matching Meta's current per-message billing.
64
Priced destinations
3
Message categories
$0.0067
Auth from (USD)
$0.0830
Auth up to (USD)
Replying to a customer is free today. Starting October 1, 2026, Meta begins billing those replies (Service messages) at the same rate as Utility, after 1,000 free per month — see the FAQ below.
Choose a destination
$15/month WhatsApp platform fee
One flat fee per connected WhatsApp Business Account, on top of per-message rates above — covers onboarding, infrastructure, and account upkeep. Waived automatically for any month your WhatsApp messaging spend already reaches $75.
You're charged when a template message is delivered, by category and destination country. Non-template messages inside a service window are free.
No connected WhatsApp Business Account? Sendexa automatically routes through our own shared number so sends still go out, billed to your account at the same rates.
Authentication-category pricing above is exactly what powers WhatsApp delivery on the Verify API — see the Verify pricing for the full per-channel breakdown.
Meta (WhatsApp's parent) switched the whole platform from 24-hour-conversation billing to per-message billing on July 1, 2025. You're charged per delivered template message, not per conversation window.
Marketing covers promotions and offers. Utility covers transactional messages like order confirmations and alerts. Authentication covers OTPs and login codes — that's what powers Sendexa's Verify API on WhatsApp. Each has its own rate per country.
Yes, today — a Service message (your reply to an incoming customer message) is free. That changes on October 1, 2026, when Meta starts billing Service messages at the same rate as Utility, after a 1,000-free-per-month allowance.
No — if you don't have one connected, Sendexa automatically falls back to our own shared WhatsApp number so your messages still send, billed to your account at these same rates.
Start with a free trial, or get a custom rate card for high volume and multi-country traffic.